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NOW AVAILABLE AT Hollywood Hair Creative Flare amika: Haircare That’s Fun, Effective, and Clean
amika: Haircare That’s Fun, Effective, and Clean
amika is a vibrant, Brooklyn-born haircare brand that stands out not only for its bold packaging and playful aesthetic but also for its commitment to quality, inclusivity, and sustainability. With a philosophy rooted in celebrating all hair types, textures, and styles, amika crafts professional-grade formulas that deliver real results without compromise.
Performance-Driven, Salon-Quality Formulas
Every amika product is packed with nutrient-rich ingredients, most notably their signature sea buckthorn berry (one of the most potent natural ingredients on the planet), known for its omega-7 content and deep moisturizing abilities. Whether you're dealing with dryness, frizz, lack of volume, or color-treated hair, amika offers a full lineup of shampoos, conditioners, treatments, and stylers tailored to your needs.
Hydro Rush Intense Moisture Line: Perfect for dry or brittle hair, this line deeply hydrates while leaving strands soft, manageable, and healthy-looking.
Perk Up Dry Shampoo: A cult-favorite for a reason, it refreshes hair without white residue and adds light volume.
The Kure Repair Line: Ideal for damaged or chemically-treated hair, these restorative products help strengthen and reduce breakage.
Bust Your Brass Line: A purple-toned range specifically designed to tone and maintain blonde, silver, or gray hair.
Clean & Cruelty-Free
amika is proudly cruelty-free, vegan-friendly, and free from harsh ingredients like sulfates, parabens, and phthalates. They are a certified B Corporation, meaning they meet the highest standards for social and environmental impact. Their packaging also utilizes post-consumer recycled materials whenever possible.
A Brand with Personality
With a name that means “friend” in the Esperanto language, amika infuses warmth, color, and joy into every product. They aim to make haircare approachable and fun, all while delivering high-performance results that speak for themselves.
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